The Album Deck of Cards
A new intersection between technology and music
2014The Story
In addition to her Musical Jacket, Wolfe released her second album as the world's first NFC Album Deck, marking a new intersection between technology and music. The album deck comes as a pack of beautifully printed cards, encased in a box reminiscent of a tape cassette, with each card corresponding to a track from the Montagu Square album and featuring the song’s artwork, lyrics and an embedded NFC chip. Listeners can simply tap the song cards to their phone to instantly play the track and access its content – liner notes, lyrics, artwork, music videos etc – which is being updated all the time, giving the album deck the feeling of a “living” or dynamic vinyl
Album Deck Reaction
The Montagu Square Deck has been described as "a brilliant idea that transcends novelty" by The Next Web and "bleeding edge" by Wired. It received additional features in Recode, Forbes, Sky News, BBC Click, Tech Crunch and was premiered at London's Serpentine Gallery and at Wired's Next Generation conference where Wolfe gave a keynote.
