Experience list Beatie Wolfe at LDF18 in "what not to miss"

What not to miss during this year’s London Design season! #LDF18

By Frances Hulme at MCI Experience

We love this time of year where the best from the world of design is curated and celebrated across the city. We’re spoilt for choice with so many design programmes to choose from; it was hard work but here is what’s on our design-thinking radar for London Design Festival #LDF18.

The Art of Music in the Digital Age: a series of world-first designs – Beatie Wolfe [V&A Museum]

We’re all about immersive and multi-sensory installations and musician and technology innovator Beatie Wolfe has been invited by the V&A to showcase a series of album innovations. Wolfe’s work explores how technology can be used to re-evoke a sense of storytelling, ceremony and tangibility for music in the digital age. With a sense of theatre, technology and immersion, this ‘Fantasia-like’ installation bridges the physical and digital as well as reimagines the vinyl experience in retro-future ways.

Wolfe’s latest design is the Raw Space Experience, which will allow visitors to enter an anechoic chamber and immerse themselves in a ceremonial listening experience, while live AR animations bring the album’s artwork and lyrics to life in real-time. Come hear the sound of silence, a blast from the past, and the music launched into deepest space.

The Raw Space experience has been described as “like walking around in a dream someone had made for me” by The New Scientist, “an extraordinary production: music and visuals” by BBC Radio 4 and “utterly ground-breaking” by Fast Company. Wolfe is also joining the Global Design Forum at the V&A to discuss Designing for the Senses [further in the blog]