the Album jacket

Fashioning music into art: A truly tailored album release

2015

The Story

The Montagu Square Musical Jacket is a reimagining of the record jacket and a truly tailored album release for the 21st century. Wolfe recorded her second album Montagu Square in the former home of Hendrix, McCartney, Ringo, Lennon & Yoko Ono, and in the room where Hendrix wrote ‘The Wind Cries Mary’ and McCartney penned ‘Eleanor Rigby’. This live recording was then translated (complete with its ambient sound, resonance of the room and audience applause) into a woven fabric by textiles artist BeatWoven and cut by tailor Mr Fish – who dressed Hendrix, Jagger and Bowie – into the first Musical Jacket of its kind. The Jacket has also been NFC-enabled, allowing people to hear the music of Montagu Square by tapping their phone onto the fabric. Wolfe saw the Montagu Square wearable album jacket as a truly tailored album release for the 21st Century.


Montagu Square Reception

Wolfe's Montagu Square Album Jacket has been exhibited in a 10-day solo exhibition at the V&A Museum for London Design Festival and as part of the exhibition: ‘You Say You Want a Revolution? Records and Rebels 1966-1970’. It has also been showcased at SXSW, DLD, Apple HQ, Beats HQ, on Sky News, Fast Company, Tech Crunch and has been exhibited for Her Majesty the Queen. Additional highlight features include The Independent.

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