1970s Beatie Wolfe 1970s Beatie Wolfe

1970: Nice place to live (Shell)

What have you done to your country lately?

Cigarette butts. Gum wrappers. Candy paper. Don't drop them in all the wrong places. Like a sidewalk. Or the highway. Or on somebody's lawn. Or in the gutter. Every once in a while, make a deposit in a waste can at your Shell station. It's a great way to save. The landscape. Now you can visit your Shell dealer when your tank is empty, or when your ash tray is full. That way, you not only keep a tidy car. You get a tidy country to drive it in. Please keep this in mind: if we keep throwing trash away on the streets and highways, we're throwing something else away.

A nice place to live.

Who: Shell
Advert: Look Magazine, 1970
Methane: 1351.70 ppb

Source: Vintage Paper Ads

Read More
2020s Beatie Wolfe 2020s Beatie Wolfe

2023: Net-Zero (Shell)

Our climate target

Achieving net-zero emissions is part of our Powering Progress strategy. Our target is to become a net-zero emissions energy business by 2050. Find out more about how we are working to achieve this target and our progress so far. Tackling climate change is an urgent challenge. We want to contribute to a net-zero world where any greenhouse gas emissions entering the atmosphere are balanced by removal out of the atmosphere.

Who: Shell
Advert: shell.com, 2023
Methane: 1927.35 ppb

Source: Shell

Read More
2020s Beatie Wolfe 2020s Beatie Wolfe

2021: Energy business for the future (Shell)

Discover how, if the world is to meet the more ambitious climate goal of the Paris Agreement, changes to the energy system must happen faster. This is illustrated in our Shell scenarios, which explore a range of possible futures to help make better decisions today, for tomorrow. Our three newest scenarios are all on a path towards net-zero CO2 emissions. But the choices society makes will determine how quickly the world moves towards net-zero emissions. Industry, governments and society must work together to make the right choices, now. This needs to happen in particular across the economic sectors that consume the most energy: industry, transport, buildings. Increased power generation from cleaner sources will be critical. We believe the world can achieve net-zero CO2 emissions to meet the goal of Paris. Our scenarios also underline great opportunity in the transformation of the energy system. Shell is becoming an energy business for the future and is playing its part to help drive that change.

Who: Shell
Advert: YouTube, 2021
Methane: 1895.28 ppb

Source: YouTube

Read More