She Innovates interview Beatie Wolfe for a UN Women initiative

She Innovates interview Beatie Wolfe for a UN Women initiative

Click the link to read She Innovates interview with me for this UN Women initiative

UN Impossible to Ignore Campaign

Super proud to be 1 of 9 innovators representing the UN Women “Impossible to ignore” She Innovates campaign for #IWD with our portraits appearing all across the 🌍 from Times Square to London Underground. Billboard portrait taken by Ross Harris, awesome NYC shots by Veanne Cao

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New York’s World Trade Center

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Few of the 300,000 daily commuters to stream through

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Every one of Manhattans 3,750 LinkNYC boards

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London’s Liverpool Street Station

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Manhattans Fulton Station and its 300,000 visitors that day

Campaign feature UN's Impossible to ignore with Beatie Wolfe

Campaign feature UN's Impossible to ignore with Beatie Wolfe

Havas partners with JCDecaux and Facebook to profile female innovators that include Beatie Wolfe

UN Women celebrate IWD with Beatie Wolfe & co

UN Women celebrate IWD with Beatie Wolfe & co

So great to participate in the UN Women's She Innovates Stories campaign

Dezeen on Beatie Wolfe's Raw Space Album Deck

Beatie Wolfe's "intelligent" Raw Space album reveals itself as a deck of cards

Gunseli Yalcinkaya 

Musician Beatie Wolfe has uploaded her latest album onto a pack of cards that listeners tap on a phone to play each song.

Each card in the eight-track "album deck" is embedded with a near field communication (NFC) chip that allows listeners to access a song per card when tapped against a device, using technology similar to a city travel card or Apple Pay.

Scanning the card using a NFC-reader app reveals an individual page for the track, which is complete with lyrics, the music video, photos, song notes and information about the card itself.

The content on each card is updated periodically to give the "intelligent" album – called Raw Space – a "living" or "dynamic" quality.

The London-based musician wanted to "reimagine the vinyl experience for the digital age" by adding a tangible element to the listening experience.

"I fell in love with albums as a kid and saw opening up a physical record as a tangible gateway into the world of the album," Wolfe told Dezeen.

"I like that it brings back the tangibility, the story, the artwork and a sense of ceremony to the experience of listening to a record," she explained.

"But at the same time it presents a new way to experience music, so that it feels different and magical. In this sense, it encourages you to go deep and sit down with an album as an art form again," she continued.

Wolfe worked together with eight international designers to make unique graphics for each of the eight cards based on a black and gold foil colour-scheme – a reference to a gold mylar-wrapped space chamber installation she created for the Victoria and Albert Museum last year.

Erik Spiekermann, Marian Bantjes, Astrid Stavro, Lucienne Roberts, Rafael Prieto, Sean Adams, Yuma Naito and design studio Atlas were tasked with creating graphicsfor each card based on their visual response to an assigned song.

"With the gold mylar being a key feature, the idea was then to have each song card freely designed by eight leading international designers to reflect their own visual response to the music. I didn't want to lead this aspect but have it be their own interpretation," said Wolfe.

According to the musician, it is the first time gold foil has been incorporated into a NFC card.

Many designers are embarking on projects exploring the relationship between music and technology.

Bezalel Academy of Arts and Design graduate Liron Gino designed a set of jewellery-like devices that allow deaf and hard-of-hearing people to experience music through vibration.

Billboard feature GRAMMY Week event of Linda Perry's with Beatie Wolfe

Billboard feature GRAMMY Week event of Linda Perry's with Beatie Wolfe

Anna Bulbrook, host a panel include Grammy-nominated producer Linda Perry, Angel Haze, Beatie Wolfe, Willa Amai and Sheri Timmons

The GRAMMY Museum announces Beatie Wolfe in GRAMMY Week Events

The GRAMMY Museum announces Beatie Wolfe in GRAMMY Week Events

The GRAMMY Museum Announces Community Events During GRAMMY Week

Musically on Beatie Wolfe in Sandbox Issue 220: Vault-ing Ambitions

Musically on Beatie Wolfe in Sandbox Issue 220: Vault-ing Ambitions

Europe’s best regarded music business experts, Musically, feature Beatie Wolfe’s latest collaboration the Raw Space Album Deck

Hosting Pandora's SXSW Festival Stage, Radio & Livestream

Hosting Pandora's SXSW Festival Stage, Radio & Livestream

#tbt Pandora SXSW invited Phonte, Beatie Wolfe, Kat Graham and Andrew W.K. to guest host its festival

2018 Round up of Beatie Wolfe's Year

2018 Round up of Beatie Wolfe's Year

From a V&A solo exhibition to Barbican film. Here are some moments that made 2018 magic…

MIT's Immerse Magazine on Beatie Wolfe & the Art of Retro Innovation

MIT's Immerse Magazine on Beatie Wolfe & the Art of Retro Innovation

Great feature in Immerse Magazine (an initiative of the MIT Open DocLab and The Fledgling Fund) by Joe Shepter.

The Mill's Blog on the LA Times Festival Curated by Beatie Wolfe

The Mill's Blog on the LA Times Festival Curated by Beatie Wolfe

The Mill’s blog on NewStory the Technology and Music festival of the LA Times guest curated by Beatie Wolfe

Music Industry Weekly share Wolfe's 3 Lessons

Music Industry Weekly share Wolfe's 3 Lessons

Beatie Wolfe is one of the leading figures in the industry of song writing and she has set the pace for innovation and entrepreneurship and the fusion of music and technology to embody the unique album listening experience.