Art: World's First 3d Interactive Vinyl (8ight) - A Vinyl For Your Phone, A Theatre For The Palm Of Your Hand
For her debut album Wolfe wanted to put a record (the format she loved) onto a phone (a device now integral to people's listening) and so in collaboration with Design I/O pioneered the 3D Interactive Album App. This app opened up like a record with the liner notes, lyrics, artwork and music. But to give this experience a twist, the Palm Top Theatre was introduced to the release. By slotting your phone into the Palm Top Theatre, it was transformed into a miniature theatre in the palm of your hand and you could watch 8ight's 3D interactive visuals, filmed by Weavers Productions, come to life in a way that recaptured the magic of opening up a record and exploring its artwork
Music: 8ight - Debut Studio Album
Beatie Wolfe's debut album 8ight was released as the 'World's First' 3D Interactive Album App, which led to a global tour with Apple and marked the songwriter's first successful musical innovation. 8ight features 4 songs of light, 4 of dark, which touch upon the poetry and tragedy of relationships and stand as infinite love songs, expressed poignantly in 'Beautiful Affair', a song about missed opportunities: "Life can sober up this love, life looks tiny from above."
Apple Theatre Exhibition Tour, UK/DEU/US - Exhibition
Beatie Wolfe released her debut album 8ight as a 3D interactive album app. GQ Magazine premiered the release across its magazine and iPad edition and Apple invited Beatie Wolfe to be the first artist to tour its global event theatres: New York, London, & Berlin. Beatie's interviewers included: Spin's Editor-in-Chief Craig Marks in New York, GQ's Commissioning Editor Charlie Burton in London and De:Bug's Founder & Editor Sascha Kösch in Berlin.