The Produktkulturmagazin features Beatie Wolfe (German)

The Produktkulturmagazin features Beatie Wolfe (German)

Germany’s leading design and future trends authority features Beatie Wolfe and her V&A Album Exhibition

Creative Review on Beatie Wolfe: Rethinking the album format

Creative Review on Beatie Wolfe: Rethinking the album format

A new exhibition at the V&A ponders the future of the album with a look at a series of innovative projects from musician and artist Beatie Wolfe

PaperSpecs review the Montagu Square Album Deck of Cards

PaperSpecs review the Montagu Square Album Deck of Cards

The US’s leading paper design publication feature the Montagu Square album deck of cards

PaperSpecs review: The World's First NFC Album Deck

Beatie Wolfe NFC Album Deck

Singer/songwriter Beatie Wolfe helps us kick off 2016 by completely redefining two things we kinda thought we already knew: music dissemination and paper. That’s because in addition to CD and digital download, her new album, “Montagu Square,” has just been released as a deck of NFC paper cards, each of which plays one of her songs when tapped by an NFC-enabled smartphone.

Promoted as “the world’s first album deck of cards,” these little beauties are actually 4-color-printed by on duplexed Arjowiggins Conqueror CX22. We could go on about how gorgeously designed these cards are, of course, and we will, but let’s get to the main attraction, shall we? What makes these pieces sing?!

Beatie Wolfe - 2015 Montagu Square - Music Album Deck of Cards - World's First (2).jpg

That magic is accomplished by the Conqueror CX22’s duplexing companion: Arjowiggins PowerCoat Alive. Each sheet comes with near-frequency-communication (NFC) chips built right in. (PRO members got a sneak peek at this technology last April.)

Beatie then used’s proprietary online technology to assign one of her new songs to each of these eight cards so that when you tap one with an NFC-enabled smartphone, the device display’s the song’s artwork, lyrics, and allows you to play the song. (PRO members, we’re going to take you behind the scenes on this whole project, and explain how YOU can accomplish something similar, in a forthcoming PRO Tip in January. Stay tuned!)

All that aside, this is the PaperSpecs Gallery, after all, where we celebrate amazing design as much as innovation, and it has to be said: These are beautiful cards in their own right.

On one side of each card we get a different photo of Beatie. On the other, the title of the song, a simple design element evocative of that title (e.g., an eagle in flight for “Set Her Free”), and most impressive of all, lyrics to the song printed very small and light in the background.

“I am a great lover of both albums and the tangibility of records,” Beatie explains. “One of my favorite things growing up was reading records like books, opening them up and entering into the world of the artist, and I wanted to createthat same feeling with my NFC Album Deck. The intention behind the design was to create a modern twist on the vinyl that would preserve some of the elements I love most about records – the lyrics, artwork, look and feel – while making it exciting and engaging for our digital age, achieved by the ‘smart’ paper angle.”

So is this the future of recorded music? Probably not. But is it a bold experiment, rife with potential, in blending our paper and digital worlds? Absolutely. And you absolutely don’t want to miss our PRO Tip exploring the creation of the Montagu Square NFC album deck in January!

Project Details

Title Beatie Wolfe NFC Album Deck

Client Beatie Wolfe

Date November 2015

Design Stuart Nicholls, Sean Watson

Print MOO.comLincoln, RI

Paper Arjowiggins Creative Papers PowerCoat laminated with Conqueror CX22

Production Details

Dimensions 3.35 × 2.17"

Page Count 9

Print Quantity 400 sets

Production Cost $10 per pack

Production Time 2 days

Printing Method Offset

Number of Colors CMYK

Finishing and Binding Duplex laminate, trim

London Design Festival at the V&A with Bowie's design guru

London Design Festival at the V&A with Bowie's design guru

Beatie Wolfe kicking off the Victoria & Albert Museum's new exhibition 'Records and Rebels' as part of London Design Festival

Sky News TV interview

Sky News TV interview

Joined Sky News' Martin Stanford to talk about SXSW on Beatie Wolfe's talk at Wired's Next Generation on Beatie Wolfe's talk at Wired's Next Generation

Summary of Beatie Wolfe's keynote at Wired's Next Generation