TechCrunch TV interview with Beatie Wolfe

“Beatie Wolfe is making music physical again”

— Anthony Ha, TechCrunch

Awesome spending time with total guru Anthony Ha from TechCrunch. Read the full article or watch the interview highlights in the view below...

Beatie Wolfe shows off her NFC-powered musical jacket

The days of CDs and vinyl might be (mostly) over, but singer-songerwriter Beatie Wolfe is making music physical again, in a very literal way.

Wolfe stopped by the TechCrunch New York office to show off her jacket designed by Mr. Fish, who also created designs for legends like David Bowie and Mick Jagger. Not only does the jacket look pretty spectacular — it also uses NFC technology, so someone can tap it with their phone (uh, if she’s wearing the jacket, maybe ask permission first) and bring up a page showcasing Wolfe’s new single “Take Me Home.”

She’s also turned her album Montagu Square into a deck of NFC-enabled cards — tap your phone on a card and you can listen to one of the songs on the album.

“I just wanted to bring back — or sort of revive — the best of that tangibility, that storytelling and that sense of ceremony that I experienced as a kid,” she said. “But make people that were streaming and downloading from iTunes and all of that, make them really want to engage with it.”

Fast Company on Beatie Wolfe & SXSW

“Roll out the red carpet for Beatie Wolfe”
- Mark Wilson, Fast Company